Meme seems to mean a gleam of collective understanding. Notion moves an emotion through promotion into commotion. Concept goes from adept to accept to high-step. But the spread of meme seems to be a selective history of collective misunderstanding. When Dawkins dreamed meme up he did not anticipate its replication implications. Fortunately, enough people grasp the ‘train’ meme for us to catch it this morning. Here we window-sit, checking contentless information on glass tablets. To share block letter slogans is to meme. GOD IS GOD is popular and the Eliot parody FEBRUARY IS THE SHORTEST MONTH, but memes need themes.