When not shopping for products you start looking instead at the people. Dazed parents inspect nifty furniture children crunch in weeks. Ladies are tempted by lightbulbs that only match fittings above the Arctic Circle. Ikea is like that, a fantasyland of paper tape-measures and words unpronounceable with angstroms. Teenagers test all the chairs. Tradesfolk question modal effectiveness of Allen Key variations. Never were so many balsa reindeer gathered under one roof. Breezy women at checkout zap kitchenware barcodes. All afternoon at the service area indefatigable Vietnamese boys help load product into cars: a fun job but for this March heat.